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Brand Identity

Boing are leaders in child health and activity, working with organisations across the UK to develop children’s physical literacy through active and inclusive play. Boing were in need of a new Brand Identity, to completely replace their existing outdated look and feel. The new brand had to balance the obvious playful nature of Boing with a level of seriousness that reflected their status as leaders in their field. The identity was then accompanied with a library of illustrative assets to further bring their brand to life.
Boing characters landscape.jpg
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Boing Web.png
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