Boing are leaders in child health and activity, working with organisations across the UK to develop children’s physical literacy through active and inclusive play. Boing were in need of a new Brand Identity, to completely replace their existing outdated look and feel. The new brand had to balance the obvious playful nature of Boing with a level of seriousness that reflected their status as leaders in their field. The identity was then accompanied with a library of illustrative assets to further bring their brand to life.