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Soar is an elite level physiotherapy and sport support platform, in a mobile app, with a focus on helping everyday individuals recover from injuries and achieve their personal health and sporting goals. Soar needed a visual brand identity that brought their existing name, slogan and Tone of Voice to life. The Soar brand needed to be applicable across multiple digital platforms, namely their mobile app, all whilst maintaining a balance of energy in its motion and equality in its progression.
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