My Ducking Phone is Dying
'My Ducking Phone is Dying' was a planned OOH to run across Shoreditch & the surrounding areas on both bus stops and digital screens. This simple campaign uses a variety of texts that could be sent on a night out, to tell your friends that you are leaving.
This campaign featured 3 variations of creative each with a new message and tagline to accompany. The simplicity in the campaign is in the connection that we make with the messages, they evoke the feeling we get with a dying phone and are texts that most of us have sent ourselves.
This campaign also had a planned digital campaign to back up the OOH - featuring the same messages and keeping that simplicity to allow the copy to portray the message of the campaign.