OOH & Social
Joos has run OOH and DOOH campaigns throughout 2021. As well as a variety of social campaigns in their own right as well as accompanying the oohs.
Send Messages the Easy Way
Send Messages the Easy Way ran across Shoreditch & the surrounding areas on both Bus Stops and Digital screens. Depicting the message 'Hi sorry I left... My phone died', the campaign portrays alternative ways to send messages if your phone is dead.
My Ducking Phone is Dying
My Ducking Phone is Dying was a planned OOH to run across Shoreditch & the surrounding areas on both Bus Stops and Digital screens. This simple campaign uses a variety of texts that could be sent on a night out to tell your friends that you are leaving.
Charge While You...
Charge while you... is a DOOH that ran on Digital screens in Manchester's Trafford Centre. This simple animated campaign is to drive awareness of the product in the brand which is available in the Trafford Centre..
In November 2020 Joos launched their social channels having previously been Chargebolt. From the initial switchover, Joos' social channels have been filled with a variety of product pushing videos, explainer videos along with fun videos to up engagement and help to build the Joos brand beyond the product.
In November 2021 Joos launched in every BrewDog pub and bar across the UK and Ireland. To celebrate this collaboration, Joos ran a digital campaign across Facebook and Instagram to raise awareness of Joos' presence in the BrewDog for customers and across LinkedIn to promote the new business partnership.
Paid Social Ads
Joos paid social ads focused on bringing brand awareness to the product and brand throughout the cities Joos is most present in. These ads run
throughout Facebook and Instagram, placing Joos in the forefront of customers minds as a product that allows you to live your life to the fullest because a dead battery will not hold you back.
Another stream of Joos paid social ads focused on bringing brand awareness to the product, targeting customers within the shopping centres. This is a much more targeted approach for customers who are in close proximity to the product. These ads highlight a low battery & awareness on how to use the product. These ads were distributed between Bullring in Birmingham and Cabot Circus in Bristol.