Shay & Blue 

Kind Vibes Only Season

Digital Campaign

 

Shay & Blue are a leading vegan, clean and all-gender fragrance brand. Their award winning fragrances are sustainable, plant-based and seek to empower customers to feel comfortable and confident in their own skin


Shay & Blue asked New Edge to create a Spring campaign to boost further awareness and align them with common seasonal themes and trends

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we developed a mood board that matched the in-house team’s vision, then building out a full scale digital campaign, including a manifesto, social assets, web banners & email templates

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Shay & Blue’s New Edge campaign created a sense comfort & warmth at a time focused on self-care and love while grasping the aesthetic of their Gen Z audience

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