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LEGO D&AD BRIEF

I chose the Lego brief which is to encourage 13-18 year olds to play with lego. The brief was very clear that we needed to use lego bricks and be used for 2 touchpoints. I chose to recreate viral TikTok videos using lego.

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TikTok is a video sharing app that has gone viral. There are a variety of videos that young adults are recreating. It has had massive success throughout the world and is now starting to be recognised by brands as a place to advertise. It is important that brands do not disregard the power that TikTok has in the 13-14 year old age bracket.

 VIRAL TIKTOKS 

 LEGO TIKTOKS 

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Client: D&AD Brief for Lego

Design Team: Nic Reeves

Software: Photoshop, After Effects, Premier Pro