LEGO D&AD BRIEF
I chose the Lego brief which is to encourage 13-18 year olds to play with lego. The brief was very clear that we needed to use lego bricks and be used for 2 touchpoints. I chose to recreate viral TikTok videos using lego.
TikTok is a video sharing app that has gone viral. There are a variety of videos that young adults are recreating. It has had massive success throughout the world and is now starting to be recognised by brands as a place to advertise. It is important that brands do not disregard the power that TikTok has in the 13-14 year old age bracket.
Client: D&AD Brief for Lego
Design Team: Nic Reeves
Software: Photoshop, After Effects, Premier Pro