Shay & Blue: Own The Night

Digital Campaign

Shay & Blue are a leading vegan, clean and all-gender fragrance brand. Their award winning fragrances are sustainable, plant-based and seek to empower customers to feel comfortable and confident in their own skin. 

They asked NewEdge to create an all encompassing digital campaign, including a manifesto, social & paid social assets, website assets & implementation guidance to boost awareness across their digital channels and drive sales during Q4 2021.

We developed their brief and mood boards into an all encompassing digital campaign, including a manifesto, social & paid social assets

website assets & implementation guidance

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