Soar 
Logo & Brand Identity


Soar is an elite level physiotherapy and sport support platform, in a mobile app, with a focus on helping everyday individuals recover from injuries and achieve their personal health and sporting goals

Soar came to NewEdge to create a visual brand identity that brought their existing name, slogan and Tone of Voice to life. Soar’s branded needed to be applicable across multiple digital platforms, namely their mobile app

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NewEdge ran multiple brand & identity workshops, referring to their pre-existing ToV, and developed a logotype, font & colourway that would provide a professional yet personable feel to their brand

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