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Soar
Logo & Brand Identity
Soar is an elite level physiotherapy and sport support platform, in a mobile app, with a focus on helping everyday individuals recover from injuries and achieve their personal health and sporting goals
Soar came to NewEdge to create a visual brand identity that brought their existing name, slogan and Tone of Voice to life. Soar’s branded needed to be applicable across multiple digital platforms, namely their mobile app
NewEdge ran multiple brand & identity workshops, referring to their pre-existing ToV, and developed a logotype, font & colourway that would provide a professional yet personable feel to their brand
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