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Toni 
Logo & Brand Development


Toni is a revolutionary encrypted private ecosystem that houses personal data and acts as a home and life assistant. Toni puts the power of personal data back into the hands of consumers, rather than in mass data centres

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Toni came to New Edge for the creation of a brand for their product, including logotype, a brand tower and assets for their investment push. Toni’s newedge brand provides a homely and trusting feel to a tech-heavy & data-centric product, simplifying the offering to consumers of all ages, tech-savvy or not

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