Logo & Brand Identity
Soar is an elite level physiotherapy and sport support platform, in a mobile app, with a focus on helping everyday individuals recover from injuries and achieve their personal health and sporting goals
Soar came to NewEdge to create a visual brand identity that brought their existing name, slogan and Tone of Voice to life. Soar’s branded needed to be applicable across multiple digital platforms, namely their mobile app
UK Sports Chat
SOAR Key Audience
20-something runner who’s fit and fast and gone hell for leather too soon
40-something vet with huge experience but a growing list of problems that are starting to make them wonder how long they can keep going
A new mother who’s coming back to running after childbirth
Men who reach a certain age / life stage and recognise something needs to change. “Want to be fit to play with my kids/grandkids”.
" Every day has a start line.
Always show up feeling your best "
" Getting to the start line is 90% of the battle... "