Soar 
Logo & Brand Identity


Soar is an elite level physiotherapy and sport support platform, in a mobile app, with a focus on helping everyday individuals recover from injuries and achieve their personal health and sporting goals

Soar came to NewEdge to create a visual brand identity that brought their existing name, slogan and Tone of Voice to life. Soar’s branded needed to be applicable across multiple digital platforms, namely their mobile app

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RUNRX

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UK Sports Chat

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Ultra X

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Lonely Goat

SOAR Key Audience

  • 20-something runner who’s fit and fast and gone hell for leather too soon

  • 40-something vet with huge experience but a growing list of problems that are starting to make them wonder how long they can keep going

  • A new mother who’s coming back to running after childbirth

  • Men who reach a certain age / life stage and recognise something needs to change. “Want to be fit to play with my kids/grandkids”.

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" Every day has a start line.

Always show up feeling your best "

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" Getting to the start line is 90% of the battle... "

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